Want to know which keyword tools are best for YouTube? The web giant is a video-based search engine that selects videos to show to certain audiences. Like most search engines, YouTube uses algorithms to serve the appropriate videos to the right audiences. To work with the YouTube algorithm, you need to be using YouTube keyword tools to ensure that your content incorporates the right keywords.
What Are YouTube Keywords?
Per YouTube, adding descriptive keywords (or tags) to your videos is a way of helping viewers find your content. In a nutshell, keywords provide YouTube with information and context about your video. Then, the algorithm considers those keywords and uses them to deliver your content to the right audience. YouTube favors videos that are well-liked. According to some experts, the algorithm follows the audience by paying attention to things like the videos they watch, how much time they spend watching a video, what they like/dislike, and what they’re not interested in. YouTube recommends that creators consider what their target audience likes. Take advantage of relevant search terms that your audience uses to find content.
Why Are YouTube Keywords Important?
YouTube keywords are essential for getting your content in front of the right audience. If you create a YouTube advertisement, for example, you of course want it to successfully reach the people that it’s intended for. Optimizing your videos for search is a great way of using YouTube marketing and elevating your brand awareness and recognition.
Best Free YouTube Keyword Tools
KeywordTool.io – One of the most user-friendly keyword tools for YouTube is on the KeywordTool.io website. This platform gathers data to rank hundreds of YouTube keywords by popularity. Then, it provides comprehensive lists of keywords categorized as keyword suggestions, questions, prepositions, and hashtags. Keywordtool.io is a great tool to maximize your YouTube SEO efforts, but the free version is a bit limited. You can upgrade to the Pro Basic version for only $68/year.
Ahrefs YouTube Keyword Tool – Ahrefs is well known for their comprehensive list of effective SEO tools, and their YouTube keyword tool is just as good! It pulls from a database of over 640 million YouTube keywords. Part of an all-in-one SEO toolset, the keyword tool provides search volumes and suggestions. While the Ahrefs website does have paid options available, you can utilize their YouTube keyword tool completely free of charge.
Google Trends – Google Trends is another free resource that’s great for YouTube keyword research. When searching for keywords, you can narrow the results to only YouTube searches, which is perfect for creators. Use Google Trends to compare the relative popularity of keywords, or use its Trends feature to discover new potential topics. When searching keywords on Google Trends, the closer your graph is to 100, the more popular your search term currently is.