You finally decided to take the jump and start your own business. You’ve registered your business with the state and purchased the corresponding domain name at the same time. The problem now is, you’re left with a brand new website which is completely unknown to Google. In this case, you might be wondering how to get that new website noticed by search engines. In this blog post, I’m going to show you how to do just that. This mini-guide is all you will need to give a boost to your brand new site!
Different Types Of Domain Names
When it comes to purchasing a domain name, there are several different ways you can acquire them. In this post I’m going to break the different types of domain names into three separate categories: New, Blank and Expired.
New Domain Name – These are domains that have never been used, and is freshly created by the user when they register it. A new domain has no presence on the internet, and is completely unknown to search engines. It will therefor have to go through a sandbox period which can last anywhere from 3 to 6 months. This is the time needed for Google to understand that a new site exists and determine out which topic it should be positioned on. Once this period is over, your site will start to rank for specific queries. But, don’t expect to reach the top spot easily!
Blank Domain Name – These are similar to new domains except that it already has a seniority in the eyes of Google. For example, it could be a domain that had been registered previously, but the owner did not create a proper website around it. This is often the case with “Exact Match” domains, such as Gardening.com or Plumber.com which have an intrinsic value thanks to their name and can sometimes be better when left blank. These domains are like a new domain, but they have likely already existed for several years.
Expired Domain Name – These domains are already known to Google and have already been referenced before. Google already has an idea of its theme and the level of trust that is attached to it. These types of domain names already have a history on the web. You might be thinking to yourself, is this some type of second-hand domain? In a way, yes. But, these domains can sometimes be second-hand Ferrari’s, and that’s what we are interested in when wanting to boost a new domain name.
Using Expired Domains To Boost A New Domain
As we have seen, an expired domain already has a presence on the web and in search engines, and this is precisely what you need to exploit. This will give a boost to your new domain and thus avoid the long “sandbox” period. Indeed, to gain some importance, a domain must be cited by other domain names with strong authority (metrics like Trust Flow and Domain Authority) on a similar theme. If you own a site about gardening, it would be a smart idea to have incoming links that point to your website from other sites that have strong metrics and are also related to gardening. These backlinks will transmit part of their authority to your new site and indicate to Google that it is relevant to this topic.
Since it can take a long time to obtain backlinks from authoritative sites, using expired domain names can significantly speed up the process. By purchasing an expired domain with good metrics (like those listed above) in the same theme as your new site, you will be able to manually create an authoritative link to it. The advantage is that you control the context around this backlink and the associated anchor text.
You don’t have to stop at a single backlink coming from an expired domain name, either. Ideally, you should be looking to build an entire network of sites pointing to your new domain name in order to move it up in the search results. A network of such sites is called a PBN (Private Blog Network) and these types of networks have become extremely popular around the internet today. With all of this in mind, using a new domain for your business is completely possible, but you will need to implement an effective SEO strategy that can rely on netlinking using expired domains and the power of a blog network.