For several years now, Google Adsense has been the number one choice for bloggers wanting to make extra revenue from their blogs. However, there are many excellent reasons to look for Google Adsense alternatives. Maybe you already have an Adsense account, but are looking for alternatives because you want to keep your website income diversified. Maybe you’re just another webmaster looking to compare different companies or add an additional passive income stream to your website. In my personal experience, I’ve found that it is possible to earn more revenue with some of these alternatives when compared to Google Adsense. Whatever your reasons, you’ll be happy to know that there are plenty of options available for you to consider when it comes to making additional revenue from your blog or website. I invite you to check out these three viable, lucrative Adsense alternatives.
Best Google AdSense Alternatives
While all alternatives may not be better than Google Adsense, it depends significantly on your website niche and traffic. Depending on these factors, some of the Google Adsense alternatives can be better than Adsense itself. Listed below are the 3 Best Google Adsense alternatives, listed in no particular order.
1. Taboola – Taboola has grown to become one of the most popular content discovery networks. Publishers looking for a mobile web monetization platform should certainly consider joining them. Publishers can use Taboola to provide “sponsored content,” also known as native ads. Native ads help users discover content that is relevant to their interests. The network puts a focus on content quality and brand recognition. You can also gain access to advanced audience segmentation, targeting, and re-marketing tools. However, to join Taboola, you will need to have a minimum of 500,000 page views per month. The average Cost Per Click (CPC) for Taboola ads fluctuate between $0.02 and $0.05; however, it is often lower for Asian traffic. Depending on traffic quality and geo, a website’s RPM might range from $1 to $2. Additionally, if you have traffic from the United States, Taboola video advertisements can help you earn more money. Depending on your website’s size and the market you are targeting, you can make more money with Taboola than you would with Adsense.
2. Media.net – By market cap, Media.net is one of the Top 5 largest ad tech companies worldwide. By revenue, Media.net is the second largest contextual advertising business worldwide. This makes it a direct competitor to Adsense with exclusive access to searches from both Yahoo and Bing. Major brands like CNN, Forbes and Reuters use the Media.net platform to monetize their content. You’ll get access to native advertising, display advertising, mobile advertising, and video advertising. Adsense generally performs well on banners above the fold. Media.net usually performs better on advertising spaces within content or on sticky side-bars. While Adsense also performs better in product-light niches, Media.net performs better in product-heavy niches.
3. PropellerAds – PropellerAds is one of the biggest alternative ad networks with over 32K advertisers at the time of writing this. They offer aggressive, high CPM ad formats such as interstitial ads, push notifications and in-page push ads. There is no minimum traffic requirement which makes PropellerAds a great fit for small publishers looking to generate aggressive returns. Their popup and push ads are more aggressive than Adsense which can lead to higher viewability and higher click-through rates. As a result, sometimes PropellerAds is able to generate more revenue than Adsense. However, PropellerAds are less strict from a product policy perspective and as a result, the quality of ads shown is generally not as high as what one would see via Adsense.