Instagram has become one of the most-visited social media platforms on the internet today. With over 800 million monthly active users, it’s an ideal platform for almost any small business owner wanting to grow their customer base. Trust me when I say you can’t underestimate the benefits you will stand to gain when you start marketing on Instagram. Best of all, there are several different tools out there which can be used t boost your marketing efforts on the site. While many business owners currently use the Instagram social network, most of them are unaware that tools actually exist and can help automate several of the daily tasks currently being done manually. It’s also the number one reason why social media marketing efforts don’t yield the kind of results many small business owners are hoping for. Before I share some of the best Instagram marketing tools available, let’s take a quick look at why these tools can help your business grow.
Importance of Instagram Marketing Tools
Instagram is a platform where people come to showcase their talents along with sharing important news and other events happening in their lives. That makes it an ideal place to increase awareness about any businesses brands, products, or services. Did you know that at least 30% of Instagram users have bought a product that was advertised on the platform? That statistic alone tells you proper Instagram marketing can yield lots of profit. One factor that makes this social network ideal for marketing is the simple fact that growth has been continuous. Not to mention, the site comprises of users from all over the world. Some tools will enable you to track the progress of your marketing campaigns and others will give you the privilege of mass scheduling pictures for up to a week or month in advance. Listed below are some of the best Instagram marketing tools you can use to increase your reach (and hopefully sales) on the social network.
Combin – Combin is an excellent Instagram marketing tool that lets you attract new followers, plan and schedule content, manage multiple accounts simultaneously, plus easily track your activity and growth. It’s used by over 60,000 marketers and the company has three different pricing options available from free to $30/month.
Hootsuite – Hootsuite is another tool that cn help you schedule and publish new posts automatically. You’ll never have to worry about forgetting to add new content on your Instagram account and all that is required from you is preparing the posts ahead of time. Tracking your performance through Hootsuite is simple and you can also find/filter social conversations by keyword, hashtag, or location. The company offers a free 30 day trial and has multiple plans you can choose from, costing between $29/month and $599/month.
Later – Similar to the other tools listed, Later is another Instagram scheduler that will help you expand your reach on social media. Later also lets you easily manage Facebook, Twitter and Pinterest accounts as well. For the Instagram network, you’ll be able to plan a weeks worth of posts in just 20 minutes! The company has different plans available for individuals and businesses. Individual plans range from free to $9/month while business pricing plans range between $19/month and $49/month.