Are you ready for what it takes to survive in a voice-first world? With a few smart and effective strategies, you can manage to boost your website’s rank in the new era of voice searches.
Domain Names and Voice Search
Search engines are constantly evolving to make their user experience as simple and hassle-free as possible. The introduction of voice has almost completely eliminated the need for a user to type in their queries. Every phone and computer is now powered by a voice assistant (think Siri, Google Assistant, Cortana, and others). The presence of voice-first devices such as Google Home and Amazon Echo are now more common than ever before.
Voice search is set to be the next big thing, and for good reason. Conducting a search through voice takes a lot less time than typing out a query and it even offers faster results. A user doesn’t even need to look at the phone or the device in order to get the answer. This new revolution in the way people use search engines will also require a revamp of SEO strategies. Comscore predicts that more than 50% of all searches will be done by voice in 2020, with Gartner predicting that 30% of all searches will be done on a device without a screen. Since users are asking questions differently, experts need to find better ways to be able to give what search engines will see as the best possible answer. Apart from SEO, there’s also a need for Voice Search Optimization.
What is Voice Search Optimization (VSO)?
Voice Search Optimization is basically the process of optimizing you website, business listings, and brand information to improve your ranking in search results. It’s very similar to search engine optimization (SEO) as users will still be searching for similar terms. You may think that it’s too early to get into voice search but this is the perfect time to prepare for it. In fact, the sooner you get your VSO right, the better its benefits will be for your business.
How Can Your Domain Help You Win At Voice Search
A meaningful keyword-rich domain name can go a long way in ensuring that you win at voice search. Mentioned below are a few tips that can help you get the right domain name that is a perfect fit for this new search era.
Get Voice-Search-Friendly Domain Names – The perfect domain name will be a huge aid in performing well in voice search results. It should be short and simple, avoid hyphens and numbers, plus be keyword-rich. A domain name can be your secret weapon in fighting the competition and ranking well in voice search. In fact, the use of new domain extensions such as .tech, .store, .online, .space, and more is on the rise and for good reason. They help optimize your domain name voice search.
Use Natural Speech Patterns – Text based searches will be much different than voice searches in this aspect. When people type their search query, they prefer to use as few words as possible. However, when they use voice search, they will phrase their query as if they were asking another person. On average, people can only type around 40 words per minute, but they can talk at 150 wpm. Longer tailed queries are more natural for speech, so make sure your content is suited for this.
Optimize For Local Searches – According to one recent study, 58% of consumers use voice search to find information about local businesses. Just think about the number of times you’ve searched for things that include the words “near me.” While the content on your website plays a crucial role in optimizing for local searches, your domain name can also be of great help. Domain names like www.miamioxfordshirts.store or www.floridatacos.online are direct and to the point. They’re also optimized for city-based voice search queries that people could say, such as “order tacos in Florida” or “Buy oxford shirts in Miami.”
