Both search engines and website visitors love the frequently asked questions (FAQ) page. Having a well-written (and structured) FAQ section on your website is an excellent way to show online customers that you care about their experience. Not only can an FAQ page get you some additional traffic, they also help by directly responding to the needs of your audience and their search queries. For good reason, voice search is quickly becoming more and more popular among web users. Google has reported that 20% of their searches are now voice related which is proof that people are constantly looking for easier (and faster) ways they can get answers to their questions. A solid frequently asked questions page should always be part of your content marketing strategy and there are several reasons you should be including one on your website. Here are just a few:
With all of that in mind, if you are wanting to get the most out of your FAQ resource page then it’s important for you to build it right. Listed below are four simple ways to make your FAQ page more focused and comprehensive.
1. Collect Relevant FAQs – The initial step to creating a rock-solid FAQ page is determining the right questions to educate your online customers about your service or product. Good frequently asked questions pages take thorough question research, lots of planning, and a little bit of strategic work. If your business has a support center or customer service representatives (front-line employees that are always getting bombarded with questions), then you should be able to find out what questions your customers regularly ask. They are valuable sources of information for collecting questions and providing answers to multiple people at once.
2. Implement Structured Data – Properly structuring data on your FAQ page is a good way to become more visually appealing in the search engines and get a higher average click-through rate. Google recently added a support FAQ structured data in both search and Google Assistant. By implementing structured data, you can make your content eligible to show questions and answers directly on Google Search and the Assistant. Remember that FAQ pages can be used for single pages that provide official questions and answers.
3. Always Think Visually – At times a picture might be the best ay to explain concepts, grab attention, and make the learning process more fluid. Don’t limit your answers to only text. Instead, use stunning and well-designed images, graphics, illustrations, or videos to add more visual appeal to your FAQ page. It will also make it easier for visitors to receive clear answers to their questions.
4. Regularly Check Analytics – After your FAQ page is created, you should start with the analytics of your website in order to see whether the page is getting traffic and ranking for useful keyword phrases. Are users visiting your FAQ page or skipping it? How long do they stay? Where do they go after looking at your FAQ page? Getting these meaningful insights gives you the ability to make minor changes (or even completely rework your page) in order to better direct potential customers over to the FAQ section.
Many webmasters consider FAQ pages to be an afterthought for their website. But, if used strategically, it can give your website huge value in several different ways, from reducing purchase anxiety to easing the burden on support teams. Along with that, you’ll be able to further educate both your team and yourself while creating a list of FAQ questions, and offer a better service or product along the way!