Have you been wondering how to get more backlinks to your website? Building quality backlinks will help boost your search engine ranking which leads to additional traffic, leads and sales. While getting new backlinks to your domain might sound tricky, it isn’t rocket science. Anyone can do it and it doesn’t even have to cost you any money (although some content producers do pay for backlinks). In this article we’re going to highlight 3 ways to get more baclinks to your domain and boost your search engine ranking.
What are Backlinks and How Do They Work?
A backlink is a hyperlink on an external website that points back to your website. Backlinks are also called external backlinks or inbound links. Getting a backlink from an external website is a bit like getting a vote for your site. The more votes you have, the higher your site will rank in search engines. Why is that? Because when search engines see several websites linking to a piece of content (your website) they will know the content must be good and important. Otherwise, why would so many external sites be linking to it? But here’s the thing, not all backlinks are created equal. When it comes to creating backlinks that will actually improve you search engine rankings quality is more important than quantity. You need to get backlinks from authoritative sites and backlinks that are relevant to your content or industry. When your website has quality, relevant backlinks from other authoritative sources, it helps search engines recognize your website as authoritative and relevant to the topic you rank for too. When search engines deem your site to be authoritative, they’ll move you higher on the search engine results page.
How to Get More Backlinks
Now that you have a better understanding of how backlinks work and why they’re important, let’s discuss the 3 different ways you can begin to build new (and authoritative) backlinks to your website.
1. Create Quality, Link-Worthy Content – Give other bloggers and influencers the opportunity to link back to your website by creating your own unique content. You can’t just write any type of content, though. You need to earn those backlinks by creating quality, link-worthy content. Other bloggers and website owners will only link to your content if it’s valuable, actionable, unique, and relevant. Need help creating new content? Check out our guide over how to find great content topic ideas and how to make your content go viral. There are also certain types of content that usually gets more shares and backlinks than others. Here are some examples: How-To articles, Quizzes and Definitive Guides.
2. Guest Blogging – Guest blogging is a tried-and-true way to introduce your business to a whole new audience and best of all, each guest post you create will earn you at least 1 backlink to your website. Reach out to popular blogs that are accepting guest posts. To find blogs that accept guest posts, just do a simple Google search for phrases like [topic keyword phrase] + “write for us”, [topic keyword phrase] + “guest article” or [topic keyword phrase] + “become a contributor”. Once you can find blogs that let you contribute, it’s time to send them your pitch! Come up with a great topic idea, include a brief description of the post, and convince the site owner that your content will be helpful to their readers. A good guest blogging strategy can help you generate several backlinks that will give you a boost in website traffic.
3. Respond to Questions on Quora – Similar to commenting on other blogs in your niche, you can also respond to questions on the popular site Quora. Quora is a question-and-answer website where questions are asked, answered, and edited by users all around the world. You can find questions related to your niche on Quora, answer them with your expert advice, and add a link back to your website. Start by creating a free account on Quora. Then, in the search bar, type in your keywords to find topics related to your niche. For instance, if your niche is fitness, type “fitness” into the search bar. Click one of the fitness-related Quora Spaces and browse for a question you can answer. Be sure to provide a thoughtful answer to the question, not irrelevant information, because Quora can flag your post or delete your account. Simply answer the question and add a link back to your website within your answer. This not only helps you get more backlinks for your site, but it encourages Quora users to visit your site to see what other advice you have to offer.